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Free Ebook About Gaining Competitive Advantage

by Celine on March 10th, 2008


Over at ChangeThis, you can get a free download of Michael Lee Stallard’s “The Connection Culture: A New Source of Competitive Advantage“.  Here’s how he describes this ebook:

In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection –an emotional bond that promotes trust, cooperation and esprit de corps – they will never reach their potential as individuals, nor will the organization.

I say it’s a must-read for any project team out there. You need Adobe Acrobat Reader (or any PDF viewer) to read the document.  Click here for the download page.

POSTED IN: Books, Downloadables

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